MobileFlows Launches MMS Service with mBlox
Posted by Mark Lederhos on Thu, Mar 18, 2010 @ 07:59 AM
BOSTON, MA - March 15, 2010 - MobileFlows, a leader in providing mobile messaging delivery solutions, announced today that it has launched MMS services on the Verizon network through its aggregation partner, mBlox. Using the new mBlox MM7 gateway, MobileFlows can now enable customers to send true MMS messages containing a combination of text, audio, video and pictures to Verizon phones.
MobileFlows has always supported sending multi-media messages to enabled mobile phones, but in the United States these messages are usually sent via WAP Push or links embedded within SMS messages. MobileFlows has extensive experience with MMS, which is one of the key reasons mBlox invited the company to participate as a beta tester of the new mBlox MM7 gateway.
"MoblieFlows is excited about this development as our technology has always been optimized for rich media messaging. By using the new mBlox MM7 gateway, we can now offer a true MMS experience providing new opportunities for our customers," said Mark Lederhos, Managing Partner at MobileFlows.
Brian Johnson, Senior Vice President of Sales and Marketing of mBlox said: "The penetration for MMS messaging is already at 64% of US mobile subscribers* and still growing, with most US consumers now purchasing data plans to support this rich and engaging mobile format. MobileFlows can now enable their clients with an enhanced service for today's increasingly sophisticated consumer."
As its name implies, MMS is unique because it provides the ability to send multiple pieces of content in one message (text, pictures, audio and video). The user experience is improved because there is no link to access - the user just opens the message and the content is there. MobileFlow's advanced technology ensures the content is formatted correctly for the target handset, further ensuring a great user experience.
* Nielsen Mobile Media, 2009
About MobileFlows
Founded in 2007, MobileFlows provides mobile messaging delivery solutions to businesses and organizations of all sizes. Headquartered in the United States, with offices in Australia, the company works with content publishers, entertainment companies and mobile marketing agencies to rapidly deploy mobile-delivery campaigns that make it easy to send text, pictures, audio (such as ringtones) and video files to mobile phones. Mobileflo, the company's flagship service, is a hosted solution that simplifies the process of building and managing mobile messaging campaigns. For more information, visit http://www.mobileflows.com/.
About mBlox
mBlox is the world's largest mobile transaction network. The company specializes in simplifying the complexities, commercial and technical, of mobile billing and message transmission for our clients. Via a carrier-grade network, mBlox enables companies to communicate with mobile subscribers on more than 600 carriers in 180 countries, millions of times each day. The company has U.S. headquarters in Silicon Valley, with EMEA headquarters in London, Asia headquarters in Singapore and offices around the world. For further information, visit http://www.mblox.com/.