MobileFlows and Mobile Messaging is a hit in Beantown
Posted by Mark Lederhos on Thu, May 20, 2010 @ 02:24 PM
MobileFlows exhibited at the New England XPO for Business show at the Boston Convention & Exposition Center this week. This horizontal show is attended by small and mid-sized business professionals from throughout New England who are interested in services that can help their business grow. To be honest, we were not sure how this segment of the market would take to mobile messaging technology and if they would embrace it as our larger business clients have.
It did not take long to see that this group is excited about how they can leverage mobile. At the booth, we demonstrated our campaign manager tool and we were setting up messaging campaigns in real time. Attendees would watch as we configured the keyword and the message. Then they joined in by texting the keyword from their phone to our shortcode and getting the response in seconds. A few looked bewildered as though they were trying to work out the magic. Others got very excited and asked how to move to the next step in obtaining the funtionality for their business.
Small businesses are still the largest segment by far in the United States. We are looking forward to helping them implement mobile initiatives and leverage this exciting tool in their organizations.