At what point has it all gone too far?
Posted by Mark Lederhos on Fri, Mar 19, 2010 @ 05:48 AM
MobileFlows is a strong supporter of the MMA US consumer best practices (see http://mmaglobal.com). It would be fair to say that these standards (and the additional various carrier specific requirements) make obtaining, and maintaining, a short-code in the USA somewhat "challenging". These standards are monitored, predominantly through carrier audits, and failure to adhere to these standards can result in a short-code being shut-down.
MobileFlows strong commitment to these standards may have, on occasion, cost us in terms of lost business due to customers who do not share our commitment to these standards. However, by and large, we find that most companies want to do the right thing - even if they don't always understand or agree with the relevant standard. That is of course, a good thing, and MobileFlows service make adhering to these standards and guidelines very easy.
On balance these standards make for a better industry, and MobileFlows will always remain committed to supporting these standards. However, in the spirit of some healthy debate, the question becomes "at what point has it all gone too far"?
Read my next blog entry to learn what happens next...