Is MMS here yet?
Posted by Mark Lederhos on Fri, Feb 19, 2010 @ 10:02 AM
I get that question alot from our mobile messaging customers. The truth is yes and no.
Most of the time, depending on the carrier, our platfrom sends rich media via either WAP Push or an SMS message with a link to the content. True MMS sent from a platform is something different. There is no link. There is nothing to click. The content just arrives. When you send a picture from your phone to a friend's phone, that is what the MMS experience looks like. At MobileFlows, we built our platfrom from the outset to be optimized for MMS and to support the delivery of binary content. The problem is that the carriers have been slow to open this delivery method up to the aggregators. But now that seems to be changing. For example, mBlox has recently introduced a new MM7 Gateway and they now offer MMS service on the Verizon network. Other carriers are sure to follow. Other aggregators such as Sybase 365, Open Market are also rolling out MMS services through Verizon and the other major carriers.
So....MMS is here in its truest form through some networks, but it is not here ubiquitously. The good news is, it's coming.