MMS - Fact or Fiction
Posted by Mark Lederhos on Thu, Feb 18, 2010 @ 01:36 PM
I had to smile when I came across a website the other day where the headline "MMS is Here!" jumped off the page. The implication was that you could sign up with them and start delivering your mobile messaging campaigns via MMS to every phone in the new universe. I even had one of our partners call me and ask how they can do that? A better question might have been, "How can they claim that?" Upon further examination of the service, it turned out that they claim to deliver binary messages (video, audio, images) not exactly as true MMS, but rather the old fashioned ways (via Wap Push and SMS links). They use the acronym of MMS to describe their platform and have the letters stand for something other than Multimedia Messaging Service. Too clever by half, I'd say.